This book contains discussions on Introduction to the Creative Economy, Fostering Creative Ideas in Building the CreativModels for the Creative Industry, Marketing and Distribution of Creative Products, Challenges in the Creative Economy Business, Trends and the Future of the Creative Economy, and Creative Transformation Toward a Sustainable and Inclusive Economy.

The creative economy can be defined as a system that relies on individual creativity, skills, and talent to generate products and services with economic value. It is an evolving concept that highlights the contribution and potential of creative assets in driving economic growth and development (UN, 2021).