In a world shaped by innovation and digital transformation, creativity has become a key driver of entrepreneurship. Creative
Entrepreneurship: Building a Business from Innovative Ideas explores how creativity and business acumen can be strategically
integrated to build impactful and sustainable ventures.

Creative entrepreneurship is entrepreneurship that focuses on innovation and the creation of new value through creative ideas. This concept is increasingly developing and recognized as a driver of economic growth and as an opportunity to create solutions to various problems faced by society. For business people, understanding creative entrepreneurship means understanding the importance of
creativity, innovation, and adaptability in a dynamic business environment.