This book discusses Practical Marketing Strategies for MSMEs and Entrepreneurs. It includes discussions on marketing for small and medium enterprises, understanding the market and customers, determining superior products, setting competitive prices, effective and cost-effective promotional techniques, utilizing social media, and challenges and solutions for MSME marketing in the digital era.

Micro, Small, and Medium Enterprises (MSMEs) are a strategic sector that significantly contributes to national economic growth. MSMEs not only play a role in creating jobs and increasing
community incomes but also drive economic equality and strengthen regional economic resilience. In Indonesia, MSMEs are a key foundation of the economy, capable of surviving various economic crises. Therefore, MSME development is a crucial focus for sustainable economic development (Laila et al., 2024).

Globalization and digital transformation have made business competition increasingly complex and dynamic. Modern consumers consider not only product quality but also the purchasing experience, service, ease of access to information, and digital interactions provided by companies. This situation requires MSMEs to adapt to changing market behavior and technological developments to remain competitive in today’s business environment (Tajvidi & Karami, 2021).